Film: Long format (over 61")
Healthy Sinner
The goal of partnership between Kaufland and SINNERS Esports is not just to attract younger customers, but to build connections between generations. The Healthy Sinner series is built on prejudices against pro players. We debunked actual prejudices with real stories of gamers in 4 pillars of wellbeing: diet, exercise, social life and mental health. We confirmed that top esports players are the exact opposite of stereotypes and can be role models for the younger generation with their lifestyle.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague, OMD, Fuse, FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland a SINNERS Esports |
| Production: | Fame Factory |
| Creative Director | Ivan Soukup |
| Copywriter | Ondřej Kolek |
| Art Director | Bedirhan Akcan |
| Designer | Kryštof Henzl |
| Managing Director | Tomáš Klesa |
| Account Manager | Matěj Havlíček |
| Esports Group Head, Fuse | Lukáš Kuchta |
| Esports Specialist, Fuse | Martin Šula |
| Media Planners, OMD | Radek Kovář, Beno Jakubův, Tereza Nechanická |
| Agency producer | Ondřej Martinec |
| Producer | Alžběta Kábelová, Jakub Tlapák |
| Account Director, FleishmanHillard | Marcel Bodnár |
| Post Production | Evžen Zalevsky |
| Sound Design | Ondřej Dvořák |
| Director, DOP | Štěpán Zálešák, Prokop Souček |