McCafé is now available at every McDonald’s counter which is very convenient. It gives coffee lovers the opportunity to be a little lazier or a little more comfortable. If they want to sleep in a bit, why not, as their coffee is on their way to work. If they don’t want to get out of their comfortable car on a cold day, they don’t have to as McDrive has McCafé coffee on the go. And it is the comfort which we have shown in the form of the iconic cup in our visuals.

Entrant: DDB Prague
Agency: DDB Prague
Advertiser: McDonald’s
Brand: McDonald’s
Production: Fame Factory
Chief Creative Officer Dora Pružincová
Creative Director Gert Laubscher
Senior Copywriter Ondřej Zvolský
Art Director Chloe Vomscheid
CGI Artist Tomáš Müller
Account Director Nikola Bochová
Account Manager Jakub Škabrada
Head of Strategy and Brand Experience Dmitry Zenin
Strategic Planner Anastasia Tikhomirova