Static: Outdoor
Good coffee. Simple.
McCafé is now available at every McDonald’s counter which is very convenient. It gives coffee lovers the opportunity to be a little lazier or a little more comfortable. If they want to sleep in a bit, why not, as their coffee is on their way to work. If they don’t want to get out of their comfortable car on a cold day, they don’t have to as McDrive has McCafé coffee on the go. And it is the comfort which we have shown in the form of the iconic cup in our visuals.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | McDonald’s |
| Brand: | McDonald’s |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Gert Laubscher |
| Senior Copywriter | Ondřej Zvolský |
| Art Director | Chloe Vomscheid |
| CGI Artist | Tomáš Müller |
| Account Director | Nikola Bochová |
| Account Manager | Jakub Škabrada |
| Head of Strategy and Brand Experience | Dmitry Zenin |
| Strategic Planner | Anastasia Tikhomirova |