PR & Earned media
Girls Can Achieve Anything
Gender stereotypes are still very much prevalent in Central European society. With our campaign “Girls Can Achieve Anything”, we decided to challenge these stereotypes with real stories of girls following their dreams. The PR support sparked a lot of attention in 3 countries (CZ, SK, PL). From TV and print to radio, the girls' stories managed to reach all key media. Laura Bubenová - a go-kart-racer, became a media star in Czechia and Slovakia.
https://www.lego.com/cs-cz/girls-can-achieve-anything https://www.lego.com/pl-pl/girls-can-achieve-anything https://www.lego.com/en-cz/girls-can-achieve-anything
| Entrant: | Ogilvy, s.r.o. |
|---|---|
| Agency: | Ogilvy s.r.o., Ogilvy Polska, CluePR |
| Advertiser: | LEGO Trading s.r.o. |
| Brand: | LEGO |
| Production: | Flux Films, Adam Vopička, Jan Šátava, Radim Střelka, Bubenská Production, Barbora Bajgarová, Lukáš Hromek |
| Creative Lead | Jan Fryč |
| Client Lead | Barbora Šumanská |
| Client Project Lead | Tereza Hadrbolcová |
| Executive Creative Director | Tomáš Belko |
| Executive Creative Director | Maciej Twardowski |
| Head of Design & Content | Daniel Marciniak |
| Copywriter | Aleksandra Berka |
| Art Director | Alicja Świetlińska |
| Account Director | Ursula Zpiewak |
| PR Consultant | Lubica Mardiakova |
| PR Director | Václav Rambousek |
| Art Director | Yuriy Bondarenko |