Caller & Clicker

Cyber crime trend is a vast threat. Instead of an educational campaign and explanation of current types of threats - phishing, vishing, smishing, malware,we decided to concretise an abstract problem. To talk about a heavy topic in a light way and with humour. That's where "Caller&Clicker" originated. Campaign about cyber safety caught the eye of all important CZ media. Results: 168 million CZK value AVE, 90+ unique media outputs, 23 million PR content readers and 21.5 million views online.