How we got T Phone to every pocket

Telecom operators have been boasting about their 5G network in recent years, but without an expensive 5G phone, people can’t connect to it. T-Mobile is trying to make modern technology accessible to everyone, which is why it launched an affordable 5G phone last year: the T Phone. But how do you launch a product, on an image note, in 9 countries at once? Through a distinctive omnichannel campaign built on a straightforward universal idea that in the Czech Republic sold out the T Phone in 7 days.