After the initial wave of solidarity, Czech's attitude towards Ukraine began to change for the worse. So our task was to show people that their help is meaningful and that the refugees value it. Instead of a regular thank you campaign, we made a public exhibition in collaboration with awarded documentary photographer - Alžběta Jungrová. We captured the stories of 6 refugees and volunteers. Showing their gratitude authentically and intimately, we reminded people that help is worth it.

Entrant: DDB Prague
Agency: DDB Prague
Advertiser: Magistrát hlavního města Prahy
Brand: Magistrát hlavního města Prahy
Production: Fame Factory
Chief Creative Officer Dora Pružincová
Creative Director Amila Hrustić Batovanja
Head of Strategy Dmitry Zenin
Art Director Chloé Vomscheid
Copywriter Simona Luteránová
Photographer Alžběta Jungrová
Typography consultant Vsevolod Vlasenko
Producer David Havel, Olha Byrledianu
Senior Project Manager Ivana Volavá
Business Director Nikola Bochová