Vodafone targets Gen Z audience with unlimited mobile plan #jetovtobě. Instead of the usual “unlimited data = unlimited freedom or unlimited fun”, we went with unlimited opportunities to be truly yourself - cringe, left on read, or gaming way too hard. Insights that GenZ relates to.
The campaign tackles all communication pillars of Vodafone - digital society, sustainability and inclusion.

Entrant: McCann Prague
Agency: McCann Prague
Advertiser: Vodafone Czech Republic
Brand: Vodafone
Production: Unreal Visual
Creative Director Vladimír Zikmund
Copywriter Ema Labudová
Graphic Designer Hana Kudrnáčová
Strategic planner Martin Svetlík
Account Director Tereza Sabová
Digital Account Manager Alice Kristenová
Account Manager Lucie Bobáňová
Social Media Manager Monika Šindelářová