Culture Impact
VZP - MANIFESTO
Insurance companies were competing for at best a few hundred thousand clients with prevention offers in hundred crowns. Nobody speaking about limits of free universal healthcare and eventually of its collapsing.
So VZP as a biggest player on market opened a nation-wide discussion about the scale, potential, and most importantly limits of the Czech healthcare system. We would like to talk about how much needed savings that can keep the most accessible healthcare system for anyone who needs it.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Všeobecná zdravotní pojišťovna |
| Brand: | VZP |
| Production: | Procoma |
| Chief Creative Officer | Leonard Savage |
| Head of Craft | Jiří Horut |
| Executive Creative Director | Filip Kukla |
| Art Director | Robert Houzar |
| Copywriter | Jaroslav Schovanec |
| PR & Health Director | Peter Hermann |
| Account Director | Jan Antonů |
| Account Manager | Veronika Kovalčíková |
| Agency Producer | Jitka Baldwin |
| Photographer | Patrik Klema |
| Director of Photography | Martin Doupa |