Culture Impact
Girls Can Achieve Anything
In Central and Eastern Europe, we still face a lot of gender stereotypes. The “Girls Can Achieve Anything” campaign, which we launched in 5 countries (CZ, SK, PL, HU, TK), responds to them. In a minimalist style, we touched upon several common prejudices and challenged these stereotypes with the faces of real girls and their stories. The campaign resonated especially with the girls' mothers and with the media, which was our main ambition all along.
https://www.lego.com/cs-cz/girls-can-achieve-anything https://www.lego.com/pl-pl/girls-can-achieve-anything https://www.lego.com/en-cz/girls-can-achieve-anything
| Entrant: | Ogilvy, s.r.o. |
|---|---|
| Agency: | Ogilvy s.r.o., Ogilvy Polska, CluePR |
| Advertiser: | LEGO Trading s.r.o. |
| Brand: | LEGO |
| Production: | Flux Films, Adam Vopička, Jan Šátava, Radim Střelka, Bubenská Production, Barbora Bajgarová, Lukáš Hromek |
| Client Lead | Barbora Šumanská |
| Creative Lead | Jan Fryč |
| Client Project Lead | Tereza Hadrbolcová |
| Executive Creative Director | Tomáš Belko |
| Executive Creative Director | Maciej Twardowski |
| Head of Design & Content | Daniel Marciniak |
| Copywriter | Aleksandra Berka |
| Art Director | Alicja Świetlińska |
| Account Director | Ursula Zpiewak |
| PR Consultant | Lubica Mardiakova |
| PR Director | Václav Rambousek |
| Art Director | Yuriy Bondarenko |