New visual identity Na Výstavišti

With the new visual identity we wanted to support the overall transformation that the Exhibition Ground has been undergoing over the last 4 years. The neglected area, which is gradually being revitalized and reconstructed, is becoming a popular leisure place with its own communication brand. This is based on a strong idea that blurs the boundaries between logo and word mark. The aim is to build a local name from the original name, because "The best place for leisure time is Na Výstavišti".