Copywriting: Short-form
Bronze
Asylum menu
The Asylum menu charity campaign supports the collection of hot meals for shelters that would otherwise have ended up being thrown out. There are 72 000 portions that remain in Czech cafeterias every day. That's 72 000 wasted chances to feed the ones in need. The creative concept works with the names of classic dishes (such as Big Mac) and alludes to the fact that people in asylums often have nothing to eat. The campaign managed to collect over 226 000 CZK in one month.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Zachraň jídlo, z.s. |
| Brand: | Zachraň jídlo |
| Production: | WMC Grey in house |
| Copywriter | Klára Javůrková |
| Art Director | Radek Pleha |
| Junior Copywriter | Aneta Lišková |
| Senior Graphic Designer | Josef Plíhal |
| Graphic Designer | Martin Šimon |
| Creative Director | David Suda |
| Manager | Daniel Provazník |
| Copywriter | Pavel Wilhelm Přibyl |