The Asylum menu charity campaign supports the collection of hot meals for shelters that would otherwise have ended up being thrown out. There are 72 000 portions that remain in Czech cafeterias every day. That's 72 000 wasted chances to feed the ones in need. The creative concept works with the names of classic dishes (such as Big Mac) and alludes to the fact that people in asylums often have nothing to eat. The campaign managed to collect over 226 000 CZK in one month.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Zachraň jídlo, z.s.
Brand: Zachraň jídlo
Production: WMC Grey in house
Copywriter Klára Javůrková
Art Director Radek Pleha
Junior Copywriter Aneta Lišková
Senior Graphic Designer Josef Plíhal
Graphic Designer Martin Šimon
Creative Director David Suda
Manager Daniel Provazník
Copywriter Pavel Wilhelm Přibyl