Film: Long format (over 61")
Gold
The game that saved my life
League of Legends community is perceived as the most toxic one in gaming. One of the most common messages among players is: "Get cancer." Through the story of esports player Alex "Munet" in the documentary Czech Mark, we revealed the real face of League and its players. Alex won his battle with cancer by playing LoL for several years in the hospital, and over a thousand people in the live chat at the online premiere showed that the LoL community can actually come together and is full of support.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague |
| Advertiser: | Riot Games |
| Brand: | League of Legends |
| Production: | WeSmart |
| Creative Director | Ivan Soukup |
| Copywriter | Ondřej Kolek |
| Art Director | Bedirhan Akcan |
| Designer | Kryštof Henzl |
| CEO | Gavin Cheng |
| Managing Director | Tomáš Klesa |
| Account Manager | Michael Urban |
| Head Producer | Filip Štěrba |
| Directors | František Weiss, Ondřej Kolek |
| Script & Camera: | David Toman, Jiří Pražák, Jan Čekel |
| Edit | František Weiss, Jiří Pražák, Jan Čekel, Matěj Verner |