The campaign video for the Global Teacher Prize Czech Rep. illustrates that children do not just learn subjects at school, but live their lives there. Therefore, they need more from teachers than just teaching. This video highlights the wider importance of school, children's mental health and those teachers who are empathetic and take kids as an equal partner. The video resonated with teachers, parents and children, which showed in the speed of its sharing and the record number of nominations.

Entrant: Stanislav Adámek Crew s.r.o.
Agency: Stanislav Adámek Crew s.r.o.
Advertiser: EDUin
Brand: Global Teacher Prize Czech Republic
Production: Stanislav Adámek Crew s.r.o.
Idea, Script, Director Stanislav Adámek
Producer Tomáš Šiška
Director of Photography Vojtěch Nedvěd
Editor Filip Zagata
Sound Michael Kocáb
Assistant Director Robert Beca