Save a Christmas Tree

Each Christmas, over 1.3 million trees are sold in Czechia. However, one in ten already cut trees doesn’t make it to the stands just because it is a bit imperfect. That is why 'Save a Christmas Tree' has moved the otherwise physical-only sales to online so that anyone could save one. The project managed to increase overall sales by 3,6% and save 28% of waste for participating tree growers. It also stirred up a debate about hidden Christmas waste while also overcoming the aesthetic stereotypes.

www.zachranstromek.cz