Caller & Clicker

Cyber crime trend is a vast threat. Instead of an educational campaign and explanation of current types of threats such as phishing, vishing, smishing, malware and ransomware, we have decided to concretise an abstract problem. To talk about a heavy topic in a light way and with humour. That's where “Caller&Clicker” originated.Campaign about cyber safety caught the eye of all important Czech media. Results: 168 mil CZK value AVE, 90+ unique media outputs, 23 million PR content readers and 21