Film craft: Casting
Bronze
George makes it easy
Anything goes smoothly with George, the most popular bank application on the market that makes life easier to more than 2 million clients. We approached the campaign as a George-esque celebration of playfulness and a colourful world in which it is easy to overcome any obstacles. Despite the expectations one might have of a bank segment, we decided to go for a bold character to appeal to the youngest target group. The casting took place in Berlin to enable us to find an original face for Czechs.
| Entrant: | Creative Embassy + VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna - bankovní aplikace George |
| Production: | Creative Embassy |
| Creative Director | Tomáš Novotný, Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitri Ufimcef |
| Photographer | David Turecký |
| Director | Luboš Vacke |
| Director of Photography | Radim Střelka |
| Editor | Marek Kralovsky |
| Music Composer | Portugal. The Man - Feel it Still |
| Producer | Václav Sládek, Matouš Heger, Vít Pecka |
| Senior Account Manager | Veronika Stárová |
| Digital Account Manager | Leonora Nushi |
| Account Executive | Veronika Kozáková |
| Executive Director: | Jakub Hereš, Tomáš Dvořák |
| Production designer | Vojtěch Kálecký |