This poster campaign is for Budvar´s travelling brewmaster project. Aleš Dvořák, the Head Brewer, travelled around Czechia and co-brewed beers with small local breweries. The idea was to have him on unique steam punk roving vehicles, each of them visually telling the story of the co-brewing brewery. Everything should be in the style of the beer they created. Of course, the beer needed to look great, so that the whole storytelling went well with the hyperrealistic illustration style.

Entrant: Kaspen/Jung von Matt a.s.
Agency: Kaspen/Jung von Matt a.s.
Advertiser: Budějovický Budvar n.p.
Brand: Budějovický Budvar
Production: Kaspen/Jung von Matt a.s.
Creative Director Lester Tullett
Copywriter Petra Sedláčková
Copywriter Dušan Koutský
Designer Vítězslav Mecner
Art Director Iva Nitkulinec
Illustrator Petr Menčík
Account manager Michal Křivánek
Account manager Aneta Boudová