Visual craft: Illustration
The Flying Brewmaster
This poster campaign is for Budvar´s travelling brewmaster project. Aleš Dvořák, the Head Brewer, travelled around Czechia and co-brewed beers with small local breweries. The idea was to have him on unique steam punk roving vehicles, each of them visually telling the story of the co-brewing brewery. Everything should be in the style of the beer they created. Of course, the beer needed to look great, so that the whole storytelling went well with the hyperrealistic illustration style.
| Entrant: | Kaspen/Jung von Matt a.s. |
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| Agency: | Kaspen/Jung von Matt a.s. |
| Advertiser: | Budějovický Budvar n.p. |
| Brand: | Budějovický Budvar |
| Production: | Kaspen/Jung von Matt a.s. |
| Creative Director | Lester Tullett |
| Copywriter | Petra Sedláčková |
| Copywriter | Dušan Koutský |
| Designer | Vítězslav Mecner |
| Art Director | Iva Nitkulinec |
| Illustrator | Petr Menčík |
| Account manager | Michal Křivánek |
| Account manager | Aneta Boudová |