Social: Influencer talent
Activation of the "Data Box" campaign for the Ministry of the Interior
The Ministry of the Interior's campaign in support of Data Boxes was intended to appeal to the general public. For the younger part of the target group we therefore recommended the client to cooperate with Martin Mikyska. The bold activation on social media then consisted in using the currently trending phenomenon "Who is Dana", the girl from the three mysterious TikTok videos. The episode of Mikýř's , which connected Dana with Data Boxes, garnered over 360,000 views in a week with 1.M views.
| Entrant: | Media Age s. r. o. |
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| Agency: | Media Age s. r. o. |
| Advertiser: | Ministerstvo vnitra České republiky |
| Brand: | Datová schránka |
| Production: | Mikýřova úžasná pouť internetem |
| Strategic planner | Jan Pacas |
| Manager | Filip Svoboda |
| Creative Director | Martin Mikyska |