Campaign: For Good
Letter writting Marathon
During the Letter Writing Marathon, people send handwritten letters calling for the liberation of political prisoners from all over the world. To support this initiative, we created a spot where we showed the real effect receiving a large stack of letters has on both prisoners and captors. With a production budget of 0 CZK and a very limited media budget (just under 50 000 CZK) we managed to improve the Marathon website traffic fivefold, resulting in 21 000 people writing a letter of their own.
| Entrant: | VMLY&R and Creative Embassy |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Amnesty International |
| Brand: | Amnesty International |
| Production: | Creative Embassy |
| Chief Creative Officer | Miloš Kočí |
| Copywriter | Jaroslav Kratochvíla, Dušan Koutský |
| Photographer | Matúš Tóth |
| Art Director | Alena Srostlíková, Tomáš Bajer |
| The team: | Prokop Motl |
| Director of Photography | Radim Střelka, Filip Kettner, Jakub Myšk |
| Producer | Petr Oplatka, Simona Gregorini, Jana Brožková |
| Manager | Lenka Oršulová |
| Social Media Planner | Tereza Kovandová |
| Executive Director | Ondřej Duka |