Copywriting: Short-form
Silver
University of Life – Coursebooks
During the covid pandemic, we created a series of 29 covers of College of Life scripts that exaggerated the prejudices, thought processes and pseudo-scientific confusion of the disinformers who often flaunt the title of this "school". Our goal was to demonstrate that real science, medicine and common courtesy still count for something. Sales of the poster raised over CZK 460,000 in one week, which we used to buy Christmas presents for the doctors and nurses at Motol Hospital.
| Entrant: | Fuksaworks |
|---|---|
| Agency: | Fuksaworks |
| Advertiser: | self-initiated |
| Brand: | self-initiated |
| Creative Director | Pavel Fuksa |
| Art Director | Pavel Fuksa |
| Copywriter | Ivana Blumentrittová |
| Copywriter | Vladimír Fuksa |
| Copywriter | Adam Hrubý |
| Copywriter | Jindřich Jinoch |
| Copywriter | Daniel Petkevič |
| Copywriter | Markéta Monsportová |
| Copywriter | Michal Půta |
| Copywriter | Lukáš Turza |
| Copywriter | Tomáš Zatrapa |
| Copywriter | Ivo Půr |
| Designer | Pavel Fuksa |
| Manager | Ivana Blumentrittová |
| Manager | Eliška Poláčková |