The first generation of the Škoda Kodiaq was he Czech car manufacturer's most acclaimed model since 1990. When the second generation was launched in 2022, the goal was to follow up on this legendary success. Therefore, it was necessary to develop an international moving image campaign that loudly promoted the launch of this new brand shaper.

Entrant: Optimist Czech s.r.o.
Agency: Optimist Czech s.r.o.
Advertiser: Škoda Auto a.s.
Brand: Škoda Kodiaq
Production: CINQ Visuals s.r.o.
Chief Creative Officer Ton Hollander
Executive Creative Director Daniel Haschtmann
Executive Creative Director Aleš Polcar
Art Director Andrii Didyk
Head of Production Silke Rochow
Agency Producer Marek Frič
Managing Director Steffen Günther
Account Manager Neringa Kuolalyte
The team: Tomas Jonsgården
DOP Mattias Rudh
Producer Robert Rosbeck, Pavel Bruček, Klára Bártová
Editor Filip Malásek
Post production UPP
Post Producer Štěpán Kříž
Music Major Tom