Craft on budget
The Ghost of an old car
Instead of the traditional educational campaign, warning about the risks of selling and re-registering a vehicle, ČKP chose differently. The "ghost of the old car" that haunts us is a metaphor for what can happen if owners don't follow the process properly.
The visuals for the campaign were created using OpenAI. This was one of the first uses of AI for advertising in CZ.
The campaign film was inspired by "B-movie" horror films from the 80s. It stars automotive journalist Jan Červenka.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Česká kancelář pojistitelů |
| Brand: | Česká kancelář pojistitelů |
| Production: | McCann Prague |
| Creative Director | Aleš Brichta |
| Creative Director | Vítězslav Štrobl |
| Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Director | Filip Štoček |
| Director of Photography | Štěpán Svoboda |
| Photographer | Patrik Klema |