Česká spořitelna’s mission is the prosperity of the whole country. But there is no strong society without strong individuals. The goal of the creative concept You’re #Stronger Than You Think is to boost the confidence of Czechs. In the first spot, we find ourselves in the past and see what ČS has given to our country. In the follow-up, we are in the present day and pay tribute to anyone who, just as ČS, cares about sustainable future.

Entrant: VMLY&R s.r.o.
Agency: VMLY&R
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Creative Embassy
Executive Creative Director & Copywriter Tomáš Novotný
Creative Lead Tereza Svěráková
Digital Copywriter Tomáš Křešnička
Art Director Valerie Rónová
Executive Manager Tomáš Dvořák
Senior Account Manager Martina Skřivanová
Junior Account Manager Marek Vejdák
Senior Account Manager Petra Dudková
Junior Account Manager Thi Ngoc Anh Nguyenová
Copywriter Ondřej Kašák