Copywriting: Storytelling
We’re #stronger together
Česká spořitelna’s mission is the prosperity of the whole country. But there is no strong society without strong individuals. The goal of the creative concept You’re #Stronger Than You Think is to boost the confidence of Czechs. In the first spot, we find ourselves in the past and see what ČS has given to our country. In the follow-up, we are in the present day and pay tribute to anyone who, just as ČS, cares about sustainable future.
| Entrant: | VMLY&R s.r.o. |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director & Copywriter | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Digital Copywriter | Tomáš Křešnička |
| Art Director | Valerie Rónová |
| Executive Manager | Tomáš Dvořák |
| Senior Account Manager | Martina Skřivanová |
| Junior Account Manager | Marek Vejdák |
| Senior Account Manager | Petra Dudková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová |
| Copywriter | Ondřej Kašák |