Campaign: For Good
With love for D.
We prepared a campaign for We Love Cycling in 2022 that connected all cycling activities during the year with one charitable goal. Through several videos on Youtube and SoMe, we prepared our two influencers for their race, revealing only at the very end of the season the real motivation for covering more than 37,000 km on the bike. For every kilometer we donated 8 crowns to help David, whose dream we at least partially fulfilled.
| Entrant: | Etnetera Motion s.r.o. |
|---|---|
| Agency: | Etnetera Motion s.r.o. |
| Advertiser: | Škoda Auto |
| Brand: | We Love Cycling |
| Production: | IMPRESA FILMS s.r.o. |
| Creative Director | David Böhm |
| Director | Jan Hadraba |
| Executive | Lucie Grochálová |
| The team: | Web Designer |