Film craft: Direction
George makes it easy
Anything goes smoothly with George, the most popular bank application on the market that makes life easier to more than 2 million clients. We approached the campaign as a George-esque celebration of playfulness and a colourful world in which it is easy to overcome any obstacles and even the laws of physics as anything can be operated as intuitively as on a touch-screen of a phone. The director playfully transmitted the carefreeness, humour and digital environment aesthetic into the spot, too.
| Entrant: | Creative Embassy + VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna - bankovní aplikace George |
| Production: | Creative Embassy |
| Creative Director | Tomáš Novotný, Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitri Ufimcef |
| Photographer | David Turecký |
| Director | Luboš Vacke |
| Director of Photography | Radim Střelka |
| Editor | Marek Kralovsky |
| Editor | Portugal. The Man - Feel it Still |
| Producer | Václav Sládek, Matouš Heger |
| Production designer | Vojtěch Kálecký |
| Digital Account Manager | Leonora Nushi |
| Senior Account Manager | Veronika Stárová |
| Account Executive | Jakub Hereš, Tomáš Dvořák |
| Executive Director | Jakub Hereš, Tomáš Dvořák |