Good job

The Czech job market is a mess.
There were more vacancies than ever, but white-collar workers were unwilling or to afraid to move.
Jobs.cz, being the biggest job portal in Czechia, was the one most affected and the one which tried to instigate a change. We challenged the normally ambitious target, to not be satisfied in their ok job: “Is your good job good enough?”
This TVC in various forms lead the way as part of a tactical campaign.