Direct
ČSOB Green Challenge
ČSOB needed to motivate their employees to use alternative ways of commuting to work within the Month of Mobility. Nothing motivates as well as competition. ČSOB challenged their biggest competitor - Česká Spořitelna to a battle of gaining the most green kilometres. Originally an internal challenge turned into something bigger and the media noticed it. Together 2 814 employees joined in and gained 864 731 green kilometres and therefore saved over 97 tons of CO2.
| Entrant: | Darwin and the Machines |
|---|---|
| Agency: | Darwin and the Machines |
| Advertiser: | Československá obchodní banka |
| Brand: | Československá obchodní banka |
| Production: | Darq Studio |
| Creative Director | Michal Pastier |
| Art Director | Tereza Talichová |
| Director of Photography | Tereza Talichová |
| Manager | Dominika Nechvílová |
| Producer | Darq Studio |