Mixed Reality
Christmas advertising bingo
As a creative agency, we want people to enjoy the time they spend with advertising. So as a Christmas gift, we hacked ad breaks, played with reality and pushed the limits of the TV Commercial format and turned it into an immersive off-screen experience. How? The oldschool way. With a board game that turns an advertising break in TV into fun for the whole family in real world.
| Entrant: | Zaraguza |
|---|---|
| Agency: | Zaraguza |
| Advertiser: | Zaraguza |
| Brand: | Zaraguza |
| Production: | Zaraguza |
| Creative Director | Roman Biath |
| Copywriter | Judita Ružičková, Dajana Szekélyová |
| Art Director | Ondřej Kroupa |
| Designer | Filip Geleta, Marián Vaňo |
| Strategic planner | Roman Biath |