Film craft: Casting
SKODA Hockey 2022
ŠKODA AUTO has been a proud sponsor of the Ice Hockey Championship for 30 years. Our task was to strengthen the knowledge about this connection. We wanted to spread the message through a persona worthy of such a deal. Someone who understands hockey, with respect of fans as well as players and all hockey enthusiasts. Someone as relevant as possible. We found just the man for the tough job. Legendary TV hockey coach Luboš Hrouzek, played by the charismatic Jiří Langmajer. Of course, he delivered.
| Entrant: | Zaraguza CZ |
|---|---|
| Agency: | Zaraguza CZ |
| Advertiser: | Škoda Auto Česká republika |
| Brand: | ŠKODA AUTO |
| Production: | Stink Films |
| Creative Director | Kateřina Huňová |
| Copywriter | Michal Krhut |
| Strategic planner | David Červený |
| Art Director | Marián Vaňo |
| Director | Vladimír Skórka |
| Manager | Iva Sušická |
| Manager | Ivan Švaňa |