Digital craft
Beauty of Jizerská 50: Seen by everyone
Today’s digital world doesn’t always bring only positives, and people are beginning to take notice. That’s why T-Mobile is helping to strike an online-offline balance: such as through partnerships with sports like the legendary Jizerská 50 cross-country ski race. But those who don’t participate in the race gain little to nothing from it. This year, however, through a unique installation that visualized live data from the race, T-Mobile made the Jizerská experience accessible to everyone.
| Entrant: | Ogilvy, s.r.o. |
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| Agency: | Ogilvy, s.r.o. |
| Advertiser: | T-Mobile Czech Republic |
| Brand: | T-Mobile |
| Production: | NICE!, Hefty Sao Paulo |
| Creative Director | Michaela Pechanová |
| Art Director | Lais Veloso |
| Strategic planner | Kim Hofmanová |
| Social | Marie Majerová |
| Account director | Lucie Směšná |
| Copywriter | Matouš Hruška |
| Strategy director | Jakub Hodboď |
| Client service director | Vlastimil Hladík |
| Account manager | Denisa Kadaňová |
| PR | Patricie Šedivá |
| PR | Richard Valoušek |
| PR | Václav Rambousek |
| PR | Tereza Prokopová |