Logitech G produces state-of-the-art gaming gear and sponsors the world's leading esports teams. But the sponsorship content was limited to product placement without the emotions that would build the brand with the target audience. That's why we’ve created the ZERO Fiction platform, revealing to fans what it means to be a pro player. The first in the series was a social experiment with Astralis players that tested team communication and trust, where Logitech G Pro X headsets play a major role.

Entrant: DDB Prague
Agency: DDB FTW Prague
Advertiser: Logitech
Brand: Logitech G Pro
Production: In-house Astralis
Creative Director Ivan Soukup
Copywriter Ondřej Kolek, Andrei Gurau
Art Director Bedirhan Akcan
Designer Kryštof Henzl
CEO Gavin Cheng
Managing Director Tomáš Klesa
Account Manager Matěj Havlíček
Copywriter Andrei Gurau
Creative Strategist Ecemnaz Kaya