Film: Long format (over 61")
ZERO Fiction: Astralis – Crossfire
Logitech G produces state-of-the-art gaming gear and sponsors the world's leading esports teams. But the sponsorship content was limited to product placement without the emotions that would build the brand with the target audience. That's why we’ve created the ZERO Fiction platform, revealing to fans what it means to be a pro player. The first in the series was a social experiment with Astralis players that tested team communication and trust, where Logitech G Pro X headsets play a major role.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague |
| Advertiser: | Logitech |
| Brand: | Logitech G Pro |
| Production: | In-house Astralis |
| Creative Director | Ivan Soukup |
| Copywriter | Ondřej Kolek, Andrei Gurau |
| Art Director | Bedirhan Akcan |
| Designer | Kryštof Henzl |
| CEO | Gavin Cheng |
| Managing Director | Tomáš Klesa |
| Account Manager | Matěj Havlíček |
| Copywriter | Andrei Gurau |
| Creative Strategist | Ecemnaz Kaya |