Film craft: SFX & CGI
Shortlist
George makes it easy
Anything goes smoothly with George, the most popular bank application on the market that makes life easier to more than 2 million clients. We approached the campaign as a George-esque celebration of playfulness and a colourful world in which it is easy to overcome even the laws of physics as anything is as intuitive as on a touch-screen of a phone. The aesthetic of the digital environment was playfully created by the use of analogue film tricks delicately combined with postproduction.
| Entrant: | Creative Embassy + VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna - bankovní aplikace George |
| Production: | Creative Embassy |
| Creative Director | Tomáš Novotný, Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitri Ufimcef |
| Photographer | David Turecký |
| Director | Luboš Vacke |
| Director of Photography | Radim Střelka |
| Editor | Marek Kralovsky |
| Music Composer | Portugal. The Man - Feel it Still |
| Producer | Václavk Sládek, Matouš Heger, Vít Pecka |
| Production designer | Vojtěch Kálecký |
| Senior Account Manager | Veronika Stárová |
| Digital Account Manager: | Leonora Nushi |
| Account Executive | Veronika Kozáková |
| Executive Director | Jakub Hereš, Tomáš Dvořák |