Finally Coffee

With this campaign for the Czech brand BIG SHOCK! we entered the segment of iced coffee. 'FINALLY COFFEE' refers to the fans' long-term speculation about entering the coffee world. Above all, it expresses the sharp elbows with which BIG SHOCK! COFFEE entered the competition.
In the launch campaign, we made fun of the overly uptight coffee culture. We positioned the brand as humorous, daring, confident, and readable. It is a functioning 'coffee' (not a fancy 'coffee'), which simply tastes good.

https://www.facebook.com/bigshock.cz (dark posts)