New Year's celebrations are a big topic of discussion, especially among fireworks lovers and dog owners. That's why we created the Dogworks. Using light collars, a choreography was created that resembles real fireworks. Without the explosions and without the cruelty. The whole project draws attention to the problem of fireworks associated with excessive noise. The web then offers an alt to the celebrations or tips for dog owners. The video also includes a tailor-made cover of Silent Night.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Helppes – Centrum výcviku psů pro postižené
Brand: Helppes
Production: Separation Films
Art Director Roman Hynek
Copywriter Pavel Wilhelm Přibyl
Creative Director David Suda
Digital Creative Director Daniel Seman
Manager Jan Studnička
Music Composer Viliam Béreš
Hudba Butter Music