Copywriting: Storytelling
Tomorrow Today
To help the investment app Fondee make people think about long-term investments again, we published a full eight-page newspaper from the year 2050 with various crazy and not-so-crazy stories from the future. Copies were distributed in the streets and in mailboxes in selected cities. And the only ad inside was a full page for Fondee with the line “Nobody knows the future. Everybody can prepare. Start investing today”.
| Entrant: | YYY agency |
|---|---|
| Agency: | YYY agency |
| Advertiser: | Fondee |
| Brand: | Fondee |
| Production: | Bumerang Film |
| Creative Director | Marek Linhart |
| Head of Art | Pavel Hluchý |
| Strategic Planner | Tomáš Charouz |
| Copywriter | Jan Mička |
| Copywriter | Jindra Jinoch |
| Copywriter | Marek Linhart |
| Copywriter | Jana Brišová |
| CGI | Jan Reeh |
| Producer | Karel Studený |
| Account Manager | Michal Kříž |