Static: Outdoor
Prague Pride
The campaign highlighted inclusivity as one of adidas’ values and introduced the Pride collection. The main stars of the campaign were people from the rainbow community – queer, gay, drag queens and others. Visuals were created individually – complemented by a headline that highlighted the character of each individual and corresponded to their personality. Communicated through social media and in the streets of Prague through digital OOHs placed along the route of Prague Pride parade.
| Entrant: | VMLY&R |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | adidas |
| Brand: | adidas Originals |
| Production: | VMLY&R |
| Creative Director | Markéta Pešková Růžičková |
| Copywriter | Johnny Gaponenko |
| Art Director | Carlos Paboudjian |
| Photographer | Ivan Kassa |
| Editor | Joanna Santarius |
| Executive | Barbora Pošepná |
| Chief Creative Officer | Miloš Kočí |