Media: Partnerships
Bronze
The first choice esports players and their moms
To change the perception of Kaufland as a supermarket for pensioners, we proposed to reach a younger target audience by teaming up with SINNERS Esports. Kaufland thus became the first brand from the retail segment to enter esports. Thanks to a deep understanding of the gamer subculture, authenticity, and willingness to activate the partnership all across media year-round, the collaboration with the SINNERS Esports became a leading example for non-endemic brand presence and content in esports.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague / OMD / Fuse / FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland a SINNERS Esports |
| Production: | Fame Factory |
| Creative Director, DDB FTW | Ivan Soukup |
| Copywriter, DDB FTW | Ondřej Kolek |
| Art Director, DDB FTW | Bedirhan Akcan |
| Designer, DDB FTW | Kryštof Henzl |
| Managing Director, DDB FTW | Tomáš Klesa |
| Esports Group Head, FUSE | Lukáš Kuchta |
| Esports Specialist, FUSE | Martin Šula |
| Senior Media Planner, OMD | Radek Kovář |
| Media Planner, OMD | Beno Jakubův |
| Digital Media Planner, OMD | Tereza Nechanická |
| Account Director, FleishmanHillard | Marcel Bodnár |
| Agency Producer | Ondřej Martinec |
| Post Production | Evžen Zalevsky |
| Sound Designer | Ondřej Dvořák |