Rose Garden. A beautiful guilty pleasure.

For Jozefína Růžičková and her brand of jams Rose Garden, we created a more premium and feminine self-confident positioning that would be reflected in the new logo, identity and labels. It revolves around a beautifully crafted and typographically unique logo with hand lettering. The premium range is based on black elegance and metallic details. We designed the labels and the identity and photographed the products so they would be recognizable on the shelf and serve as a premium gift.