Billa’s Christmas communication is all about delightful preparations.
For children, Christmas is a time full of magic and miracles. For adults it‘s often a time full of stress. What happens when we combine these two worlds in a Christmas ad? We get a magical story of delightful Christmas preparations told through the eyes of children, where Billa comes as a good partner who is always close.

Entrant: McCann Prague
Agency: McCann Prague
Advertiser: BILLA
Brand: BILLA
Production: Bistro Films
Chief Creative Officer Leonard Savage
Executive Creative Director Klára Palmer
Copywriter Lucie Václavková
Art Director Jarmila Šafránková, Tereza Víznerová
Head of Craft Jiří Horut
Designer Markéta Hartmannová Plocová
Photographer Adam Bartas
Agency Producer Jitka Baldwin
Agency Photo Producer Dagmar Flimmelová
Account Director Martina Kufová
Account Manager Zuzana Krivošová
Agency Photographer Patrik Klema
The team: Marek Partyš
Director of Photography Radim Střelka
Producer Pavel Prejda