Copywriting: Short-form
Bronze
City of Prague Vaccination Campaign
Due to the long lockdown, people started to be really fed up with all the pandemic-related communication. So to grab Prague's attention, we treated the unpopular topic of vaccination with humor and local approach. The campaign ran in three waves, always delivering a new insight through unique wordplay. It sparked great interest of the general public and became one of the most discussed campaigns on social media.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | Magistrát hlavního města Prahy |
| Brand: | Magistrát hlavního města Prahy |
| Production: | DDB Prague |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Amila Hrustić Batovanja |
| Head of Art | Emil Nitkulinec |
| Copywriter | Simona Luteránová, Veronika Šaumanová |
| Senior Designer | Zora Makovská, David Boleslav |
| Other copywriters | Jiří Kirchner, Ondřej Zvolský |
| Senior Project Manager | Ivana Volavá |
| Business Director | Nikola Bochová |