Spatial
Shortlist
Running-Washing Machine
Gorenje became one of the partners of the Night Run series of running events. The brand wanted to promote SteamTech washing machines and their steam technology that helps wash dirty and muddy clothes more effectively.
Instead of showcasing the products in a promotional tent among other brands, we created the Running-Washing Machine. It’s a giant model of a SteamTech washing machine that’s tailor made for runners. In it, they could run and “build up steam” for their actual race.
| Entrant: | Innovate. Brand-experience team. |
|---|---|
| Agency: | Innovate. Brand-experience team. |
| Advertiser: | GORENJE spol.s r.o. |
| Brand: | Gorenje |
| Strategic planner | Innovate. Brand-experience team. |
| Creative Director | Innovate. Brand-experience team. |
| Copywriter | Innovate. Brand-experience team. |
| Art Director | Innovate. Brand-experience team. |
| Producer | Innovate. Brand-experience team. |