DDB Fresh Identity

DDB Fresh is world’s first fashion agency for non-fashion brands. The name reflects the ever-changing nature of style trends, as well as the agency’s cutting-edge approach to technology and sustainability. The identity is made to be adaptable and “fresh” for each project, reflecting materials and textures used in products for our clients. The fluid logo can also be disassembled and used in endless variations as a graphic element, tying together the agency’s internal and external communication.