Visual identity that speaks gaming

D-Brawl facilitates white-label tournaments in all major gaming titles for non-gaming brands. The brief was to create an identity that reflects the diversity of the gaming community and is native to Twitch, which handles all esports tournament streaming. The main element of this playful, fluid identity is a face composed of part of the logotype, which is then imprinted into all materials and served as the basis for a set of Twitch emotes that viewers use to communicate on the platform.