Sound craft: Sound design
More than you can handle
There are many things in life that seem to be more than you can handle but a loan from Česká spořitelna is not going to be among them. Up to 15 instalments can be easily waived off. Simple radio spot storylines that take us to a school concert or the capture of the neighbour’s cat are told mainly with the help of distinctive sound design. It emphasises the comic effect and helps to distinguish from conventional radio spots that are based on a dialogue or just a mundane offer.
| Entrant: | VMLY&R s.r.o., STUDIO BEEP a.s. |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Studio BEEP |
| Executive Creative Director & Copywriter | Tomáš Novotný |
| Copywriter | Anna Soukupová |
| Account Manager | Veronika Stárová |
| Account Executive | Veronika Kozáková |
| Production Manager | Daniel Steklík |