There are many things in life that seem to be more than you can handle but a loan from Česká spořitelna is not going to be among them. Up to 15 instalments can be easily waived off. Simple radio spot storylines that take us to a school concert or the capture of the neighbour’s cat are told mainly with the help of distinctive sound design. It emphasises the comic effect and helps to distinguish from conventional radio spots that are based on a dialogue or just a mundane offer.

Entrant: VMLY&R s.r.o., STUDIO BEEP a.s.
Agency: VMLY&R
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Studio BEEP
Executive Creative Director & Copywriter Tomáš Novotný
Copywriter Anna Soukupová
Account Manager Veronika Stárová
Account Executive Veronika Kozáková
Production Manager Daniel Steklík