A name to be proud of

Not only Pilsner Urquell, but also Czech sportspeople make a good name for our country all over the world. The campaign at the occasion of the Olympic Games of 2022 casted for the main role a Finnish commentator who does not underestimate his preparation for the match of the Czech team. And our approach to the camera was just as thorough – we avoided complicated shots of full stadiums but managed to keep the attractiveness of the film treatment along with an epic story.