Warning

The Czech Association of Paraplegics helps people with spinal cord injuries. Because we want to prevent accidents, there was a need to make the problem visible. Instead of the usual TV spot, we shot a video clip with a text based on the real experience of a paraplegic. We invited the popular rapper Raega. Placing the clip on his FB profile and on YouTube ensured a high number of organic views, shares and, most importantly, attention.