What is the best recipe for a sustainable brand identity? Mix leftovers from the kitchen, add a few ingredients for a longer shelf-life, and the original ink “Sansho Blue” is born. After you're done, use it as a unifying identity element for a Prague-based restaurant that prides itself on not wasting any ingredients. Finally, support the playfulness of the fusion cuisine menu with animated and static surreal collages.

Entrant: Guts Prague
Agency: Guts Prague
Advertiser: Restaurace Sansho
Brand: Restaurace Sansho
Production: Guts Prague
Creative Director Jana Bauerová
Designer Jana Bauerová
Copywriter Radek Mojžíš