In 2022, ŠKODA AUTO celebrated 30 years of cooperation with the IIHF. It was also the 10th year of the Czechs' wait for a medal. We wanted to celebrate the cooperation with pomp, but we also wanted to support our hockey players. So, we collected fans’ messages and sent them to the hockey team all the way to Finland! Model and influencer Andrea Bezděková and presenter Tomáš Zástěra delivered the messages by 30-year-old ŠKODA FAVORIT car. The whole Czechia followed their journey live and loved it

Entrant: Socialsharks
Agency: Socialsharks
Advertiser: ŠKODA AUTO
Brand: ŠKODA AUTO
Production: Socialsharks
Creative Director Daniel Krásný
Influencer Manager Barbora Pelcová
Account Manager Jan Šulc
Video Production Aleš Sekera, David Havel, Lukáš Holub
Motion Designer Jan Nedomlel
Graphic Designers Jan Bím, Štěpán Růžek
Social Media Manager & Teamleader David Frejka
Social Media Manager Kristýna Jehličková
Digital Marketing Manager Filip Keresteš
Digital Marketing Specialists Kelly Morel, Ondřej Hanulík