Forbes cover painted by ABB robot

Businesses are facing tough challenges, mainly because of a lack of labor power and the fear of automation. Collaborative robotics is the solution to these concerns. How to deliver this message to our target industrial segment effectively?

ABB Robotics joined forces with Forbes to concentrate on the target group of the SME segment. In a revolutionary partnership, a robot created a design for the front cover of Forbes NEXT Magazine. The campaign had a wide impact domestically and internationally