Alpa is a popular traditional brand, so there was no need to introduce it. What many people don't know is that it can relieve pain really quickly. And how quickly can you go from pain to pleasant relief? During one aaaaaaaah. And this is exactly what the whole dramatization of the spot is based on. So, we actually created a relief symphony. Whether the pain occurs while working around the house, at work, or during sports.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: ALPA, a.s.
Brand: Alpa
Production: DOIT. Films
Copywriter Klára Javůrková
Art Director Radek Pleha
Creative Director David Suda
Manager Jan Studnička
Director Kilián Vrátník